PLAN CONTENT

Please include the following items in your plan:

Business
Tell us about the problem you are solving, your business goals, your company, product or service concept, and positioning.

Team
Provide a detailed description of your team including full resumes on the senior management and founders as well as available information on existing board members and advisors. Describe your hiring plans.

Product
What product or service will your company offer?
What customer problem does it solve?
What makes your offering unique?
What is your sustainable competitive advantage?
Who are your current and potential competitors, and how is your product better?

Market and Sales Strategy
Describe your customer and your target market.
How large is the total market?
What portion of the total market do you expect to capture?
Describe your sales strategy including proposed sales channels.

Capital Needs and Existing Capital Structure
How much money will your company need?
Describe the existing ownership of the company.

Financial Projections
Provide current financial statements and proforma statements of cash flow, profit and loss, and balance sheets on a quarterly basis for one year and annual projections for at least two additional years.